I started 0260 Labs nearly 5 years ago, May 5 2020 to be exact.

At the time I had no real game-plan. The reality of my situation was the money had run out (again) and I needed to get back in the saddle.

The hardest part about starting a business is starting from zero. Zero brand awareness. Zero social following. Zero referrals. Hardcore outbound is all you've got. It is a brutal way to build a business. If you are successful, it will leave you with PTSD. If you are unsuccessful, it will leave you working for someone else.

And well, working for someone else simply was not an option.